Farbey, A.D., author
The art of marketing : successfull advertrising; Vol. 4 : a guide to strategy, planning and targeting
Crest Publishing House, 2001
 Buku Teks
Randall, Geoffrey, author
The Art of marketing: branding vol 7 a practical guide to planning your strategy
Crest Publishing House, 2001
 Buku Teks
Morse, Stephen A., author
The art of marketing : successfull product management; Vol.5 : a guide to strategy, planning and development
Crest Publishing House, 2001
 Buku Teks
Kartajaya, Hermawan, author
Hermawan Kartajaya on targeting
Mizan, 2006
 Buku Teks
Lancaster, Greoff, author
Introduction to marketing : introduction to marketing vol. 1 : astep-by-step guide to all the tools of marketing
Crest, 2001
 Buku Teks
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