Zikmund, William G., author
Essentials of marketing research
South Western Cengage Learning, 2013
 Buku Teks
Baker, Michael J., author
Research for marketing
Macmillan, 1991
 Buku Teks
Kress, George, author
Marketing research
Prentice-Hall, 1988
 Buku Teks
Parasuraman, A., author
Marketing research
Addison-Wesley, 1991
 Buku Teks
Aaker, David A., author
Marketing Research
John Wiley & Sons, 1995
 Buku Teks
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