Dina Uliana , author
Pengaruh inovasi produk terhadap purchase intention : studi pada Starbucks VIA = The effect of product innovation toward purchase intention : case study Starbucks VIA
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi (Open)
Karina Hikmayudi, author
Analisis pengaruh sikap, kepedulian lingkungan, norma pribadi, dan kesediaan membayar remaja terhadap intensi pembelian produk berkemasan ramah lingkungan; studi kasus Starbucks coffee = The influence analysis of attitude, environmental concern, personal norms, and willingness to pay toward teenager's purchase intention on eco-friendly packaged products; case study Starbucks coffee
2017
 UI - Skripsi (Membership)
Christie Elizabeth, author
Pengaruh brand familiarity terhadap minat beli yang dimediasi brand fit pada produk Sephora gerai Kota Kasablanka, Jakarta Selatan = The effect of brand familiarity toward consumer purchase intention mediated by brand fit on Sephora s product in Kota Kasablanka outlet, South Jakarta
2018
 UI - Skripsi (Membership)
Ridzky Arya Pradana, author
Analisis pengaruh pesan kelangkaan terhadap keinginan membeli konsumen dan kaitannya dengan kompetisi konsumen pada produk fungsional dan simbolis = Analysis of the scarcity message effect on consumer purchase intention and the connection with consumer competition for functional and symbolic product
Program Pascasarjana Universitas Indonesia, 2012
 UI - Tesis Open
Suci Rahmadhany, author
Pengaruh perluasan merek terhadap minat konsumen : studi pada pepsodent mouthwash = The influence of brand extension toward purchase intention : study on pepsodent mouthwash
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2011
 UI - Skripsi (Open)
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