See Allo

Minahan, Stella, author

The inscrutable shopper : consumer resistance in retail

Businessexpert Press, 2012

Buku Teks

Britt, Steuart Henderson, author

Consumer behavior and the behavioral sciences theories and applications

John Wiley & Sons, 1968

Buku Teks

Sahrul Haetamy Ananto, author

Marketing Public Relations dalam Pemasaran Produk Keuangan (Studi Kasus : Produk Fixed Income Investment EBA Ritel oleh PT Sarana Multigriya Finansial (Persero)) = Marketing Public Relations in Financial Product (Case Study: Retail Residential Mortgage Backed Securities Retail (Retail RMBS) By PT Sarana Multigriya Finansial (Persero))

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Tesis Membership

Gorga Leonardo, author

Pengaruh kredibilitas selebriti sebagai model iklan terhadap niat pembelian : studi kasus Agnes Monica, Dian Sastro, Deddy Mizwar dan Komeng = The influence of celebrity endorser credibility toward purchase intention : case study : Agnes Monica, Dian Sastro, Deddy Mizwar, Komeng

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi Membership

Dantia Anisa, author

Pengaruh etnosentrisme konsumen pada sikap eksplisit dan implisit konsumen terhadap merek dalam dan luar negeri = The effect of consumer ethnocentrism to consumer's explicit and implicit attitude toward local and global brand

Fakultas Psikologi Universitas Indonesia, 2016

UI - Skripsi Membership

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