Riandra Khairina, author
Pengaruh brand knowledge dan brand relationship terhadap behavioral outcome pada konsumen remaja di Jakarta : studi kasus sepatu Vans = The influence of brand knowledge and brand relationship toward behavioral outcomes of adolescent consumers in Jakarta : case study Vans shoes
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis Membership
Randhika Ikra Ramadhan, author
Pengaruh Customer-Brand Relationship dan Brand Equity terhadap Brand Extension Acceptance, Studi Pada Konsumen Instagram Shop pada Masa Pandemi Covid-19 = The Effect of Customer Brand Relationship and Brand Equity Towards Brand Extension Acceptance: Study of Instagram Shop users during the Covid-19 Pandemic
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Hamonangan, Daniel, author
Analisis pengaruh brand awareness dan brand image terhadap perilaku pembelian konsumen shampoo l'oreal di Carrefour Ambassador
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
Muhammad Fikar, author
Pengaruh Online Brand Community Terhadap Customer Loyalty: Studi pada Search Product dan Experience Product di Indonesia = The Influence of Online Brand Communities on Customer Loyalty: A Study on Search Products and Experience Products in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
Muhammad Noverian Aditya Putra, author
Pengaruh sifat psikologis terhadap perilaku terhadap merek dan keinginan pembelian kembali, dengan pengetahuan konsumen memoderasi kebutuhan terhadap keunikan pada jam tangan mewah = The influence of psychological traits towards brand attitude and repurchase intention with consumer knowledge moderating need for uniqueness in luxury watch
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
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