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Riandra Khairina, author

Pengaruh brand knowledge dan brand relationship terhadap behavioral outcome pada konsumen remaja di Jakarta : studi kasus sepatu Vans = The influence of brand knowledge and brand relationship toward behavioral outcomes of adolescent consumers in Jakarta : case study Vans shoes

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis (Membership)

Randhika Ikra Ramadhan, author

Pengaruh Customer-Brand Relationship dan Brand Equity terhadap Brand Extension Acceptance, Studi Pada Konsumen Instagram Shop pada Masa Pandemi Covid-19 = The Effect of Customer Brand Relationship and Brand Equity Towards Brand Extension Acceptance: Study of Instagram Shop users during the Covid-19 Pandemic

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi (Membership)

Hamonangan, Daniel, author

Analisis pengaruh brand awareness dan brand image terhadap perilaku pembelian konsumen shampoo l'oreal di Carrefour Ambassador

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Skripsi Membership

Muhammad Noverian Aditya Putra, author

Pengaruh sifat psikologis terhadap perilaku terhadap merek dan keinginan pembelian kembali, dengan pengetahuan konsumen memoderasi kebutuhan terhadap keunikan pada jam tangan mewah = The influence of psychological traits towards brand attitude and repurchase intention with consumer knowledge moderating need for uniqueness in luxury watch

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi (Membership)

X`tyna Martha, author

Pengaruh store image dan store brand price image terhadap store brand purchase intention studi kasus: Private Brand Carrefour = The effects of store image and store brand price image on store brand purchase intention study on Private Brand Carrefour

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi (Membership)

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