Irma Fitriyani, author
Analisis pengaruh brand placement acceptance dan brand recall terhadap preference intention to purchase dan loyalty (studi kasus : film cinta brontosaurus) = Analysis of effect of brand placement acceptance and brand recall on preference intention to purchase and loyalty (case study cinta brontosaurus movies)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis Membership
Andi Ramadhani Akbar, author
Pengaruh brand alliance terhadap brand equity brand preference dan purchase intention dalam industri laptop = The effect of brand alliance on brand equity brand preference and purchase intention on the laptop industry
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Aland Diknas Tanada, author
Analisis pengaruh antara interaction characteristics perceived benefits community commitment dan oppositional brand loyalty dalam online brand communities (Studi kasus: 4 komunitas mobil di Indonesia) = Analysis of effect among interaction characteristics perceived benefits community commitment and oppositional brand loyalty in online brand communities (Case study: 4 automobiles community in Indonesia)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi Membership
Nita Astuti, author
Pengaruh brand placement acceptance dan brand recall terhadap preference purchase intention consumer perceived value dan loyalty studi kasus: Film 99 Cahaya di Langit Eropa Part 1 = Effect of brand placement acceptance and brand recall on preference purchase intention consumer perceived value and loyalty case study: 99 cahaya di Langit Eropa Part 1 movie
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Tesis Membership
Denyza Wahyuadi Mertoprawiro, author
Misleading Brand Placement : Suatu Analisis terhadap Persepsi Sejarah Brand dan Jenis Brand Placement = Misleading Brand Placement : an Analysis on Brand Historical Perception and Types of Brand Placement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
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