Agatha Gustin Anggarini, author
Analisis pengaruh tingkat sensualitas iklan dan model tunggal berpasangan terhadap cognitive responses attitudes dan purchase intention = Analysis of the effect of advertisement sensuality level and model utilization type toward cognitive responses attitudes and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Elfath Mukhlisa, author
Pengaruh international celebrity endorser dan brand credibility terhadap keputusan pembelian jasa (studi kasus celebrity endorser pada iklan televisi maskapai Penerbangan Garuda Indonesia) = The effect of international celebrity endorser and brand credibility towards purchasing decision (case study celebrity endorser in Garuda Indonesia s television advertising)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis (Membership)
Mandang, Richard D., author
Sikap khalayak terhadap iklan-iklan beratribut Amerika (Studi tentang sikap Mahasiswa FISIP UI terhadap Iklan Ford dan Lucky Strike)
1993
 UI - Skripsi Membership
Yurita Indriany, author
Perbandingan penggunaan selebriti internasional dan nasional terhadap efektivitas iklan = The use of international and native celebrity on ad effectivity
Universitas Indonesia, 2007
 UI - Skripsi (Membership)
Sri Maria Radeningsih, author
Pengaruh penggunaan selebriti pada iklan cetak terhadap brand awareness pada konsumen remaja = The impact of celebrity endorcement in prind ad to brand awareness on teen consumers
Universitas Indonesia, 2007
 UI - Skripsi (Membership)
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