Tsulits Anna Mushlihatuns, author
Faktor-faktor yang mempengaruhi ad avoidance pada personalized advertising studi pada mobile advertising berbasis sms di Indonesia = Factors that influence of ad avoidance on personalized advertising case study sms based mobile advertising in Indonesia / Tsulits Anna Mushlihatuns
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis Membership
Martin Kusuma Yuda, author
Prediktor dalam niat pengungkapan empati oleh pengguna terhadap iklan di media sosial: studi kasus pada iklan Go-Jek = Predicting intention to express empathy by user towards advertising in social media: case study on Go-Jek advertisement
2017
 UI - Skripsi Membership
Indira Alima Pradipta, author
Anteseden dan Konsekuensi Customer Engagement Dalam Konten Media Sosial: Studi Kegiatan Pemasaran Marketplace Produk Kecantikan Di Instagram = Antecedent and Consequences of Customer Engagement in Social Media Content: A Study Of Beauty Product Marketplace Marketing Activities in Instagram
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis Membership
Avitasya Febryani Syahrial, author
Faktor-faktor yang membentuk attitude toward SMS location-based advertising dan dampaknya terhadap purchase intention: studi kasus: Krispy Kreme = Antecedents of attitude toward SMS location-based advertising and their impacts on purchase intention: case study: Krispy Kreme
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Safira Andarini, author
Analisis Information Adoption, Online Brand Familiarity dan Brand Experience terhadap Pembelian Produk Pakaian Muslim Lokal. Studi Kasus : Merek Fashion Artis Kajian Musawarah
Fakultas Ekonomi Dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi Membership
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