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Syaifulloh Budiawan Mufti, author

Analisis penggunaan genre musik berdasarkan tingkat kecocokan congruity musik pada iklan terhadap sikap dan minat beli konsumen = Analysis of music genres usage based on level of musical congruity on advertisement toward attitudes and purchase intention / Syaifulloh Budiawan Mufti

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis (Membership)

Silvy Noviana, author

Analisa pengaruh jenis produk, jenis iklan dan jenis kelamin terhadap attitude toward advertising dan attitude toward brand serta dampaknya bagi purchase intention = Analysis of the effect of product advertising and gender on attitude toward advertising and attitude toward brand and their impacts on purchase intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Tesis Membership

Ibadurrahman, author

Sikap implisit dan sikap eksplisit terhadap iklan kondom sensual dan iklan kondom simbolik pada remaja = Implicit attitude and explicit attitude toward sensual condom ads and symbolic condom ads among adolescents

Fakultas Psikologi Universitas Indonesia, 2013

UI - Skripsi (Membership)

Oskamp, Stuart, author

Attitudes and opinions

Lawrence Erlbaum , 2005

Buku Teks

Maio, Gregory R., author

The psychology of attitudes and attitude change

SAGE Publications, 2019

Buku Teks

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