Nurdiana Putri Sari, author
Pengaruh penggunaan celebrity endorser terhadap brand image (Studi pada iklan Buavita "be frutarian" versi keluarga frutarian: Darius Sinathrya dan Donna Agnesia) = The effect of celebrity endorser usage on brand image (Study of Buavita's advertising "be frutarian" frutarian family version Darius Sinatrhrya and Donna Agnesia)
Fakultas Ilmu Administrasi Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Elfath Mukhlisa, author
Pengaruh international celebrity endorser dan brand credibility terhadap keputusan pembelian jasa (studi kasus celebrity endorser pada iklan televisi maskapai Penerbangan Garuda Indonesia) = The effect of international celebrity endorser and brand credibility towards purchasing decision (case study celebrity endorser in Garuda Indonesia s television advertising)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis (Membership)
Kevin Komala, author
Pengaruh penggunaan celebrity endorser dalam iklan dan pensponsoran siaran langsung MotoGP terhadap purchase intention dengan variabel mediasi brand image. Studi kasus: Yamaha Indonesia Motor Manufacturing (YIMM) = The effect of using celebrity endorser in advertisement and MotoGP live broadcast sponsorship to purchase intention with brand image as mediating variable. Case study Yamaha Indonesia Motor Manufacturing (YIMM)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Mutia Nurazizah Rachmawati, author
Pengaruh Celebrity Trust terhadap Advertising, Brand dan Corporate Credibility: Studi Pada Celebrity Endorser Nasional dan Internasional = The Effect of Celebrity Trust on Advertising, Brand and Corporate Credibility: Study on National and International Celebrity Endorsers
Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Mutia Nurazizah Rachmawati, author
Pengaruh Celebrity Trust terhadap Advertising, Brand dan Corporate Credibility: Studi Pada Celebrity Endorser Nasional dan Internasional = The Effect of Celebrity Trust on Advertising, Brand and Corporate Credibility: Study on National and International Celebrity Endorsers
Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2020
 UI - Skripsi (Membership)
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