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Yuliana Purwaningrum, author

Pengaruh electronic word of mouth (ewom) terhadap citra merek (brand image) dan niat pembelian (purchase intention) smartphone samsung = Effect of electronic word of mouth (ewom) on (brand image) and (purchase intention) smartphone samsung / Yuliana Purwaningrum

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Skripsi (Membership)

Siahaan, Dulvan, author

Pengaruh karakteristik social commerce ( S-commerce) terhadap consumers trust dan trust performance pada media sosial = Effects characteristics of social commerce (S-commerce) on consumers trust and trust performance in social media

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Skripsi (Membership)

Peranginangin, Gerha Jayamala, author

Pengaruh electronic word-of-mouth ewom terhadap brand attitude dan purchase intention pada beauty box Indonesia = The effect of electronic word of mouth ewom on brand attitude and purchase intention case study beauty box Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Tesis (Membership)

Si Agung Candra Arum Sari Dewi, author

Pengaruh Electronic Word Of Mouth, Persepsi Risiko, dan Citra Destinasi Terhadap Niat Berkunjung Ke Pulau Bali Pasca Pandemi COVID-19 = The Effect of Electronic word of mouth (eWOM), Perceived Risk, Destination Image on Visit Intention to Bali Island Post COVID-19

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023

UI - Tesis (Membership)

Richwan Muhamad Ericska, author

Pengaruh E-wom di Media Sosial Facebook terhadap Brand Image dan Purchase Intention: Studi Kasus terhadap Smartphone Oppo = The Influence of Electronic Word of Mouth in Social Media Facebook on Brand Image and Purchase Intention for Oppo Smartphone

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Skripsi (Membership)

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