Noviza Gealdia, author
Pengaruh celebrity credibility dan brand credibility pada consumer based brand equity studi kasus konsumen L'oreal Paris = The effect of celebrity credibility and brand credibility on consumer based brand equity case study consumer of L'oreal Paris / Noviza Gealdia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Shoffan Ardhika Wijoyo, author
Analisis pengaruh sikap konsumen terhadap kredibilitas endorser, merek, dan intensi pembelian sehubungan dengan celebrity endorsement = Analysis of consumer's attitude effect to credibility endorser. brand, and purchase intention related to celebrity endorsement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Anissa Rahmanty Putri, author
Model attachment-aversion pada hubungan konsumen dengan merek : studi kasus produk perawatan rambut merek L'oreal paris = Attachment-aversion model of customer brand relationships : study case of hair care products of l'oreal paris / Anissa Rahmanty Putri
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi (Membership)
Mu`tiaul Fathoni, author
Pengaruh consumer brand identification terhadap brand loyalty dan brand advocacy pada produk smartphone Samsung = The impact of consumer brand identification toward brand loyalty and brand advocacy case of smartphone Samsung
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Muhammad Ridwan Zulfikar, author
Pengaruh brand credibility terhadap consumer's purchase intention pada industri low-cost carrier airline = The effect of brand credibility towards consumer's purchase intention on low cost carrier airline industry
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
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