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Hamonangan, Daniel, author

Analisis pengaruh brand awareness dan brand image terhadap perilaku pembelian konsumen shampoo l'oreal di Carrefour Ambassador

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Skripsi Membership

X`tyna Martha, author

Pengaruh store image dan store brand price image terhadap store brand purchase intention studi kasus: Private Brand Carrefour = The effects of store image and store brand price image on store brand purchase intention study on Private Brand Carrefour

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi (Membership)

Anindita Lintang Sari, author

Brand Ambassador Dalam Digital Marketing E-Commerce: Studi Pengaruh Pemilihan Bintang K-Pop terhadap Brand Awareness, Brand Image dan Keputusan Pembelian Konsumen Milenial Pengguna Aplikasi Belanja Online = Brand Ambassadors in E-Commerce Digital Marketing: Study of the K-Pop Stars Effects on Brand Awareness, Brand Image and Purchasing Decisions on Online Shopping Applications Millennial Users

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021

UI - Tesis (Membership)

Puput Wulan Maulida, author

Analisis pengaruh aspek asosiasi merek terhadap intensi pembelian konsumen Stellar Neckwear = The effects of brand association's aspect on consumer's purchase intention in Stellar Neckwear

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi (Membership)

Sonia Gabriella, author

Pengaruh brand extension terhadap brand image: studi pada produk Lifebuoy sampo = The effect of brand extension towards brand image: a study on Lifebuoy shampoo

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Skripsi (Membership)

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