See Allo

Dyche`, Jill, author

The CRM handbook : a business guide to customer relationship management

Addison-Wesley, 2002

Buku Referensi

Adrian Payne, author

Strategic Customer Management: integrating relationship marketing and CRM

Cambridge University Press, 2013

eBooks

Michael Adhikara Budi, author

Analisis customer value sebagai dasar penerapan customer relationship management (CRM) di industri telekomunikasi seluler

Fakultas Teknik Universitas Indonesia, 2004

UI - Skripsi (Membership)

Rian Lamani, author

Perancangan dan analisis pengembangan strategi CRM (Customer Relationship Management) pada Badan Sertifikasi = Design & analysis of strategy development of CRM (Customer Relationship Management) to Certification Body

Fakultas Teknik Universitas Indonesia, 2013

UI - Skripsi (Membership)

Harvard business review on customer relationship management

Harvard Business School Publication, 2001

Buku Teks

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