See Allo

McDaniel, Carl, author

Introduction to marketing

South Western Cengage Learning, 2013

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Armstrong, Gary (Gary M.), author

Marketing: an introduction

Prentice-Hall, 2005

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Peterson, Robin

Marketing : a contemporary introduction / Robin Peterson

New York, N.Y., Wiley / Hamilton

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Staud, Thomas A

Managerial introduction to marketing/ Thomas A Staud

Prentice-Hall, 1970

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Lancaster, Greoff, author

Introduction to marketing : introduction to marketing vol. 1 : astep-by-step guide to all the tools of marketing

Crest, 2001

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