Sheth, Jagdish N., author
Global marketing perspectives
Ohio South-Western Pub, 1989
 Buku Teks
Czinkota, Michael R., author
Global marketing
The Dryden Press, 1996
 Buku Teks
Keegan, Warren J., author
Global marketing
Pearson, 2011
 Buku Teks
Keegan, Warren J., author
Global marketing
Prentice-Hall, 1999
 Buku Teks
Keegan, Warren J., author
Global marketing
Prentice-Hall, 2000
 Buku Teks
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