Duffy, Ben
Advertising media and markets / by Ben Duffy
Prentice-Hall, 1957
 Buku Teks
Sissors, Jack Z
Advertising media planning
NTC Businness Books, 1993
 Buku Teks
Hotchkiss, George Burton, author
Advertising
Alexander Hamilton Institute , 1961
 Buku Teks
Wells, William D., author
Advertising
Prentice-Hall, 2000
 Buku Teks
Weilbacher, William M
Advertising
Macmillan, 1979
 Buku Teks
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