Analytical viewpoints in marketing management
edited by Keith K. Cox
Prentice-Hall, [Date of publication not identified]
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Fitzroy, Peter T., author
Analytical methods for marketing management
McGraw-Hill, 1976
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Kelley, Eugene J., author
Managerial marketing : perspectives and viewpoints a source book
Richard D. Irwin, 1967
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Analytical marketing management /​ by P. Doyle ... [et al.].
Harper &​ Row, 1974
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Kotler, Philip, author
Marketing management
Pearson, 2016
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