Boyd, Harper W., Jr., author
Promotion: a behavioral view
Prentice-Hall, 1967
 Buku Teks
Belch, George E., author
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2009
 Buku Teks
Advertising and promotions : integrated brand approach
Richard J. Semenik, Thomas C. O'Guinn, Chris Allen, Hans Kaufmann
Wadsworth and Cengage Learning, 2012
 Buku Teks
Kalista Adi Darmawan, author
Peran sales promotion dalam menciptakan dan menjaga customer loyalty (studi kasus pada Go-Jek) = The role of sales promotion in creating and retaining customer loyalty (a case study on Go-Jek)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Belch, George E., author
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2001
 Buku Teks
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