Dinda Niken Rachmatianti, author
Pengaruh brand personality terhadap minat beli studi pada merek kosmetik maybelline New York = The effect of brand personality on consumer s purchase intention study case on maybelline New York cosmetic brand
Fakultas Ilmu Administrasi Universitas Indonesia, 2014
 UI - Skripsi Membership
Ferdyta Azhar, author
Analisis pengaruh Brand Personality terhadap Trust, Attachment, dan Commitment to the Brand : studi kasus Teh Botol Sosro = The impact of Brand Personality on Trust, Attachment, and Commitment to the Brand : case study Teh Botol Sosro
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Turnip, Theresia Yusefina, author
Intensi pembelian konsumen Indonesia terhadap brand Amerika dan brand lokal pada produk Apparel (Studi kasus: mahasiswa konsumen backpack brand Jansport dan Eiger) = Indonesian consumers purchase intention toward a United States and local brand in Apparel product (case study: student consumers backpack brand Jansport and Eiger)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Audrie Diandra Satvika, author
Pengaruh persepsi kepribadian merek terhadap preferensi merek, sikap loyalitas merek, dan perilaku word-of-mouth : studi kasus Restoran Pizza Hut = The effects of brand personality perceptions toward brand preference, attitudinal brand loyalty, and word-of-mouth behavior : case study Pizza Hut Restaurant
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Stevanus Adhitia Budhi, author
Analisa perubahan logo perusahaan dalam preferensi merek konsumen (studi kasus atribut logo yang mempengaruhi preferensi merek konsumen) = The change of corporate logo in consumer brand preference analysis (logo attribute that affects the consumer brand preference case study)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
 UI - Tesis Open
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