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Olivia Abigail, author

Pengaruh brand image tupperware terhadap repurchase: studi pada konsumen wanita di Tupperware party = The influence of tupperware brand image on repurchase intention: study on women consumers in Tupperware party

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014

UI - Skripsi (Membership)

Sirot Fadhlurahman, author

Pengaruh customers' authenticity perception terhadap brand loyalty melalui brand image pada Kopi Arabika Toraja = The effect of customers' authenticity perception towards brand loyalty through brand image of Kopi Arabika Toraja

Fakultas Ilmu Administrasi Universitas Indonesia, 2018

UI - Skripsi (Membership)

Alrio Gaputra Suyoso, author

Pengaruh citra merek terhadap loyalitas pengunjung tempat: studi pada dia.lo.gue = The influence of brand image on place visitor's loyalty: study on dia.lo.gue

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017

UI - Skripsi (Membership)

Dinda Audy, author

Analisis strategi islamic branding dalam pembentukan brand image terhadap minat beli konsumen di Indonesia (Studi kasus pada merek kosmetik wardah) = Analysis of islamic branding strategy in formation of brand image on consumer purchase intention in Indonesia (Case study on wardah cosmetic brand).

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021

UI - Makalah dan Kertas Kerja

Putri Diah Lestari, author

Islamic Brand Equity: Pengaruh Perceived Quality, Corporate Brand Image dan Brand Personality terhadap Brand Loyalty melalui Mediasi Brand Attitude (Analisis komunikasi pemasaran merek kosmetik Wardah) = Islamic Brand Equity: The Effect of Perceived Quality Corporate Brand Image and Brand Personality to Brand Loyalty through Brand Attitude Mediation (Marketing Communication Analysis of Wardah Cosmetic)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017

UI - Tesis (Membership)

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