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Annisa Hidayati Pertiwi, author

Pengaruh kongruensi citra diri terhadap preferensi merek H & M (studi pada pengunjung H M Grand Indonesia) = The effect of self image congruence on H&M s brand preference (study of Grand Indonesia HMm's visitors)

Fakultas Ilmu Administrasi Universitas Indonesia, 2014

UI - Skripsi Membership

Sihite, Ester Lydya Natalina, author

Analisis hubungan coolness dan citra merek terhadap preferensi merek (studi pada ponsel pintar iphone) = Analysis of relationship between coolness and brand image toward brand preference study iphone smartphone

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015

UI - Tesis Membership

Audrie Diandra Satvika, author

Pengaruh persepsi kepribadian merek terhadap preferensi merek, sikap loyalitas merek, dan perilaku word-of-mouth : studi kasus Restoran Pizza Hut = The effects of brand personality perceptions toward brand preference, attitudinal brand loyalty, and word-of-mouth behavior : case study Pizza Hut Restaurant

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi Membership

Meta Andriani, author

Pengaruh Store Image dan Service Quality terhadap Private Label Brand Image dan Purchase Intention : studi kasus 7-Eleven = The effect of Store Image and Service Quality on Private Label Brand Image and Purchase Intention : 7-Eleven case study / Meta Andriani

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012

UI - Tesis Membership

Kania Fastidianti, author

Pengaruh Brand Image Terhadap Repurchase Intention: Studi Pada Zara Pondok Indah Mall 2 = The Effect Of Brand Image Towards Repurchase Intention: Studi On Zara Pondok Indah Mall 2

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013

UI - Skripsi Membership

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