Patricia Michelle Alvernia Adam, author
Analyzing the impact of retail brand personality and self-congruity on store loyalty: the moderating effect of gender, study case: fast fashion industry in greater area of Jakarta = Menganalisis dampak retail brand personality dan self-congruity pada store loyalty : efek moderasi dari gender, studi kasus: industri fast fashion di Jabodetabek /Patricia Michelle Alvernia Adam
2014
 UI - Skripsi (Membership)
Simanjuntak, Eldo Steven Markus, author
Pengaruh Dimensi Brand Personality pada Self Congruity dan Functional Congruity Terhadap Brand Attidude: Studi Pengguna Jaklingko = Effects of Brand Personality Dimensions on Self Congruity and Functional Congruity on Brand Attidude: A Study With Users Of Jaklingko
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis (Membership)
Syarifa Nadira Putri, author
Analisis pengaruh retail brand personality dan self-congruity terhadap store loyalty dengan gender sebagai variabel moderasi: studi kasus The Goods Dept = The effect of retail brand personality and self-congruity towards store loyalty with gender as moderating variable: case study The Goods Dept / Syarifa Nadira Putri
2015
 UI - Skripsi (Membership)
Edyna Ayu Qousersha, author
Pengaruh store image terhadap purchase intention produk private label: studi pada Sephora Kota Kasablanka = The influence of store image towards purchase intention of private label product: a study on Sephora Kota Kasablanka
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Easter Deashinta Harryputri, author
Analisis faktor faktor yang memengaruhi store brand equity pada industri ritel fashion di Indonesia = Antecedents of store brand equity in Indonesia fashion retail industry
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi (Membership)
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