Michael Kendro, author
Manakah yang lebih penting citra atau kualitas konsumsi merek kopi mewah pada mahasiswa = Luxury coffee consumption among indonesian university students image or quality
Fakultas Psikologi Universitas Indonesia, 2014
 UI - Skripsi Membership
You Kyung Oh, author
Apa yang mempengaruhi keputusan adopsi ifrs kekuatan ekonomi dan tekanan internasional = What affects the ifrs adoption decision economic power and international pressure
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
Reyhan Noor, author
Analisis perbandingan pengaruh attitude functions terhadap purchase intention merek mewah pada kelompok usia late adolescents dan young adults: studi kasus: Jabodetabek = Comparison analysis on the impact of attitude functions towards luxury brands purchase intention among late adolescents and young adults: case study: Jabodetabek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Narendra Krishna Triwardhana, author
Pengaruh Pemasaran Media Sosial Terhadap Ekuitas Merek Berdasarkan Konsumen: Memahami Faktor-faktor Mediasi Manfaat Media Sosial dan Pengalaman Merek pada Merek Mewah Gucci di Kalangan Milenial di Jabodetabek, Indonesia = The Effect Of Social Media Marketing On Consumer-based Brand Equity: Understanding The Mediating Factors of Social Media Benefits and Brand Experience Of Luxury Brand Gucci on Millenial in Jabodetabek, Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
Aisya Setiawati Makki, author
To what extent does social media marketing mediate the relationship between luxury brands and customer equity a comparison study on the emerging middle class in Indonesia and the Netherlands = Besar pengaruh pemasaran media sosial dalam memediasi hubungan antara merek mewah dan ekuitas pelanggan: studi perbandingan kelas menengah di Indonesia dan Belanda
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
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