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Vega Karina Andira Putri, author

Social media terintegrasi dalam komunikasi pemasaran brand di Indonesia (studi komparasi pemanfaatan social media oleh high dan low involvement decision brand) = Integrated social media in brand marketing communications in Indonesia comparative (study of use of social media by high dan low involvement decision brand)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014

UI - Tesis (Membership)

Muhammad Rifqi Aldrian, author

Analisis Penerapan Integrated Marketing Communication dalam Optimalisasi Penggunaan Social Media Marketing oleh Brand Formula One (F1) Pasca Akuisisi Liberty Media = The Usage of Integrated Marketing Communication Analysis through Social Media Marketing Optimalization of Formula 1 (F1) Brand After the Acquisition of Liberty Media

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Makalah dan Kertas Kerja

Maghfira Fauziah Neuville, author

Celebrities social media endorsement its influence towards purchase decision and brand favourability of indonesian fashion brands = Dukungan media sosial selebriti: pengaruhnya terhadap keputusan pembelian dan kesukaan merek fashion indonesia

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017

UI - Makalah dan Kertas Kerja

Adinda Salsabila Dyanti Putri, author

Analisis Pengaruh Elemen Pemasaran Media Sosial terhadap Consumer Brand Engagement dan Brand Knowledge pada merek Skincare di Indonesia = The Influence of Social Media Marketing Elements on Consumer-Brand Engagement and Brand Knowledge on Skincare Brand in Indonesia

Fakultas Ekonomi Dan Bisnis Universitas Indonesia, 2022

UI - Skripsi (Membership)

Hanna Arifah, author

Pengaruh Social Media Marketing terhadap Brand Trust dan Brand Loyalty (Studi pada Penumpang Maskapai Garuda Indonesia di Jabodetabek) = The Effect of Social Media Marketing on Brand Trust and Brand Loyalty (Study on Passengers of Garuda Indonesia Airlines in Jabodetabek)

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi (Membership)

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