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Kurniasari Endah Prajanti, author

Pengaruh aktifitas promosi dalam pembentukan sikap terhadap produk jasa perspektif elaboration likelihood model : studi kasus seminar Bank Darah Tali Pusat = The effect of promotional activities in the formation of attitude towards services product perspective elaboration likelihood model : case study cord blood banking seminar

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis (Membership)

Avi Rudianita Widya, author

Determinan Keterlibatan Publik Pada Media Sosial Pemerintah Dalam Situasi Krisis Ditinjau Melalui Elaboration Likelihood Model = Determinant of Public Engagement On Government Social Media In Crisis Situation From Elaboration Likelihood Model Perspektif

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Tesis (Membership)

Hablina Arifianti, author

Analisa pengaruh penambahan headline pada iklan metafora gambar terhadap elaborasi kognitif, elaborasi afektif, sikap terhadap iklan, dan sikap terhadap merek = Analysis of the effect of adding headline on pictorial metaphor advertising toward cognitive elaboration affective elaboration attitude toward advertising and attitude toward the brand

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis (Membership)

Ulyma Adventsia Octafiola, author

Elaboration Likelihood Model (ELM) dalam Komunikasi Pemasaran Melalui Media Sosial untuk Tujuan Pariwisata di Indonesia = Elaboration Likelihood Model (ELM) in Marketing Communication through Social Media for Tourism in Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Tesis (Membership)

Ayasha Cecilia Nadira, author

Pengaruh rute sentral dan rute periferal dengan menggunakan elaboration likelihood model terhadap kinerja proyek crowdfunding di negara berkembang = The influence of central routes and peripheral routes on crowdfunding performance in emerging countries

2018

UI - Skripsi (Membership)

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