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Rosa Prafitri Juniarti, author

Peran kualitas parent brand brand extension fit sikap akan iklan brand extension dan konsep merek dalam mengevaluasi brand extension dan parent brand = The role of parent brand quality brand extension fit attitude toward brand extension ad and brand concept in evaluating brand extension and parent brand

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis (Membership)

Ferry Cahyadi Putra, author

Analisis faktor-faktor yang berpengaruh terhadap penerimaan produk hasil brand extension kategori mens grooming di Indonesia : studi kasus untuk merek gatsby = Analysis toward factors influencing acceptance of brand extension product for mens grooming category in Indonesia : case study for gatsby brand

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis (Membership)

Iksan Basuki, author

Pengaruh loyalitas akan merek induk, persepsi kesamaan antara merek induk dan merek ekstensi, dan keterlibatan konsumen akan kategori produk ekstensi, terhadap evaluasi dan intensitas pembelian ekstensi merek deodorant dari adidas = Effects of loyalty towards parent brand, similarity between parent brand and extended brand, and consumer involvement towards extended product category, towards attitude regarding brand extension of adidas deodorant and purchase intention towards brand extension of deodorant from adidas

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Tesis (Membership)

Kurnia Ibnu Azhari, author

Pengaruh perceived service quality of endorsed brand parent brand reputation dan attitude toward endorsed brand terhadap endorsed brand loyalty = The effect of perceived service quality of endorsed brand parent brand reputation and attitude toward endorsed brand on endorsed brand loyalty

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Tesis (Membership)

Imam Purwo Sulistiyo, author

Pengaruh brand extension Beng-Beng ke Drink Beng-Beng terhadap parent brand equity di Kota Depok = Effect Of brand extension Beng-beng to Drink Beng-beng on parent brand equity in Depok City

2018

UI - Skripsi (Membership)

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