Hablina Arifianti, author
Analisa pengaruh penambahan headline pada iklan metafora gambar terhadap elaborasi kognitif, elaborasi afektif, sikap terhadap iklan, dan sikap terhadap merek = Analysis of the effect of adding headline on pictorial metaphor advertising toward cognitive elaboration affective elaboration attitude toward advertising and attitude toward the brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis (Membership)
Silvy Noviana, author
Analisa pengaruh jenis produk, jenis iklan dan jenis kelamin terhadap attitude toward advertising dan attitude toward brand serta dampaknya bagi purchase intention = Analysis of the effect of product advertising and gender on attitude toward advertising and attitude toward brand and their impacts on purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Ageng Tantular, author
Pengaruh Kongruensi dan Asosiasi Gender Spesifik pada Iklan atas Sikap Terhadap Iklan, Sikap Terhadap Merek, dan Minat Membeli = Influence of Congruence and Specific Gender Association in Advertisements over Attitude toward Advertising, Attitude toward Brand, and Purchase Intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Luthfi Abdurrahman, author
Analisis pengaruh cognitive dan affective responses terhadap Website Attitude, Brand Attitude, dan Purchase Intention dari iklan internet : studi kasus iklan Pizza Hut di website Detik.com = Analysis of influence the cognitive and affective response to the website attitude brand attitude and purchase intention from web advertising : case study Pizza Hut advertisement in Detik.com website
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Vania Assyfa Chandra, author
Sikap terhadap iklan: suatu kajian literatur pada jurnal of advertising 'the determinants of consumers' attitude towards advertising' = Attitude toward advertising: a literature study of the jurnal of advertising 'the determinants of consumers' attitude towards advertising'
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Makalah dan Kertas Kerja
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