Lovelock, Christopher H., author
Pemasaran jasa manusia teknologi strategi perspektif indonesia = Services marketing
Erlangga, 2011
 Buku Teks
Aresdi Mahdi Asyathry, author
Analisis Strategi Pemasaran Jasa Pada Agen JNE = Analysis of Marketing Strategy Services On JNE’s Agent
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
 UI - Tesis Membership
Payne, Adrian, author
The essence of services marketing = pemasaran jasa / Adrian Payne; penerjemah Fandy Tjiptono
Andi, , 2003
 Buku Teks
Sugiyarto, author
Strategi pemasaran produk pelayanan jasa teknis : studi kasus pada Balai Besar Kimia dan Kemasan Jakarta = Marketing strategy on technical services product : case study in Chemical and Packaging R&D Institute Jakarta
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2005
 UI - Tesis Membership
Payne, Andrian
The Essence of services marketing pemasaran jasa=Ten essence of service marketing/ Adrian Payne; penerjemah Fandy Tjiptono
Andi, 1993
 Buku Teks
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