Whitman, Drew Eric, author
BrainScripts for sales success : 21 hidden principles of consumer psychology for winning new customers
McGraw-Hill, 2015
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Stinnett, Bill, author
Think like your customer: a winning strategy to maximize sales by understanding how and why your customers buy
McGraw-Hill, 2005
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Hogan, Kevin, author
Selling yourself to others : the new psychology of sales
Mumbai: Magna Publishing, 2003,
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Haanel, Charles F, author
The new psychology
Mind Power Corporation, 2006
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Canfield, Bertrand R., author
Sales administration : principles problems
Prentice-Hall, 1961
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