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Meister, Sandra, author

Brand communities for fast moving consumer goods: an empirical study of members‘ behavior and the economic relevance for the marketer

[Springer Gabler, Springer Gabler], 2012

eBooks

Rizki Raksanugraha, author

The Role Of Technology Adoption Capability And Strategy Execution On Firm Performance: An Empirical Study In A Fast-Moving Consumer Goods Industry In Indonesia = Peran Kemampuan Mengadopsi Teknologi serta Eksekusi Strateji pada Kinerja Perusahaan: Studi Empiris pada Industri Fast-Moving Consumer Goods di Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Disertasi (Membership)

Novalia Mediarki Manusiwa, author

The impact of consumer perceptions on perceived brand marketing communications towards the formation of brand authenticity for fast-moving consumer goods = Pengaruh persepsi konsumen pada brand marketing communications terhadap terbentuknya brand authenticity pada fast-moving consumer goods

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi (Membership)

Nike Nur Almuldita, author

Model estimasi permintaan produk fast moving consumer goods (FMCG) = Demand forecasting model of fast moving consumer goods

Fakultas Teknik Universitas Indonesia, 2012

UI - Skripsi (Open)

Daisy Nadia Putri, author

Pengembangan model dinamis ekuitas merek sebagai media evaluasi strategi branding 6P : studi kasus produk FMCG = System dynamic model of brand equity to evaluate 6P branding strategy : study case of Fast Moving Consumer Goods Product

Fakultas Teknik Universitas Indonesia, 2013

UI - Skripsi Membership

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