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Steckstor, Denise, author

The effects of cause-related marketing on customers’ attitudes and buying behavior

[Gabler Verlag, ], 2012

eBooks

Raka Bimo Darmawan, author

Cause related marketing: Peran moral identity centrality, brand social responsibility image, brand emotional attachment, dan brand experience dalam mempengaruhi intensi membeli = Cause related marketing: The role of moral identity centrality, brand social responsibility image, brand emotional attachment, and brand experience in affecting purchase intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021

UI - Skripsi (Membership)

Gracias Theobaldi Pujima S., author

Analisis penggunaan social media marketing dalam peningkatan consumer engagement pada kafe nurani bicara di Instagram = Analysis of the use of social media marketing in increasing consumer engagement at Conscience cafes on Instagram

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Makalah dan Kertas Kerja

Dhania Shintawati, author

Pengaruh konten pemasaran media sosial terhadap minat beli konsumen: studi pada akun instagram the Body Shop Indonesia = The effect of social media marketing content towards consumer purchase intention: study on the Body Shop Indonesia's instagram account

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018

UI - Skripsi (Membership)

Siti Yuniati Rahmania, author

Pengaruh Fitur Pemasaran Media Sosial Terhadap Keputusan Pembelian Dan Peran Brand Trust Sebagai Variabel Mediasi: Studi Pada Pengguna Skincare Pria “Kahf” Di Jabodetabek = Impact Of Social Media Marketing Features On Consumer's Purchase Decision & Brand Trust As A Mediator: Study On Male's Skincare Product Kahf User In Jabodetabek

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi (Membership)

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