Belch, George F., author
Advertising and promotion
McGraw-Hill, Irwin, 2001
 Buku Teks
advertising and promotion
2009
 Buku Teks
Rossiter, John R., author
Advertising communications and promotion management
Irwin/McGraw-Hiil, 1996
 Buku Teks
Barban, Arnold M., author
Readings in advertising and promotion strategy
Richard D. Irwin, 1968
 Buku Teks
Brannen, William H., author
Advertising and sales promotion
Prentice-Hall, 1983
 Buku Teks
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