Shaw, Mark, author
Copywriting: successful writing for design, advertising, and marketing
Laurence King , 2012
 Buku Teks
Smith, George Horsley, author
Motivation research in advertising and marketing
McGraw-Hill, 1954
 Buku Teks
Kirkpatrick, C.A., author
Advertising : mass communication in marketing
Houghton Miffiln, 1959
 Buku Teks
The role of design management in organization marketing : a case study of advertising in a multinational non-profit organization
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 1991
 UI - Skripsi Membership
Luciana, author
Contextual advertising marketing plan internationalsnack.com
2012
 UI - Tesis Open
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