Hermawan Kartajaya [and others]
Gramedia, 2005
Buku Teks
Ries, Al, author
Salemba Empat, 2002
Buku Teks
Luthfi Abdurrahman, author
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
UI - Skripsi Membership
Alexandra Cindy, author
2008
UI - Tesis (Open)
Hablina Arifianti, author
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
UI - Tesis (Membership)