See Allo

Positioning diferensiasi, dan brand

Hermawan Kartajaya [and others]

Gramedia, 2005

Buku Teks

Ries, Al, author

Salemba Empat, 2002

Buku Teks

Luthfi Abdurrahman, author

Analisis pengaruh cognitive dan affective responses terhadap Website Attitude, Brand Attitude, dan Purchase Intention dari iklan internet : studi kasus iklan Pizza Hut di website Detik.com = Analysis of influence the cognitive and affective response to the website attitude brand attitude and purchase intention from web advertising : case study Pizza Hut advertisement in Detik.com website

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi Membership

Alexandra Cindy, author

Analisis perbandingan korelasi advertising expenditure dengan tingkat penjualan pada brand y dan kompentionr terdekatnya band x sebagai acuan dalam menentukan strategi media placemet dan advertising budget pada PT XYZ

2008

UI - Tesis (Open)

Hablina Arifianti, author

Analisa pengaruh penambahan headline pada iklan metafora gambar terhadap elaborasi kognitif, elaborasi afektif, sikap terhadap iklan, dan sikap terhadap merek = Analysis of the effect of adding headline on pictorial metaphor advertising toward cognitive elaboration affective elaboration attitude toward advertising and attitude toward the brand

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis (Membership)

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