Howard, John A., author
Marketing management analysis and decision
Richard D. Irwin, 1957
 Buku Teks
Howard, John A., author
Marketing management : analysis and decision
Richard D. Irwin, 1962
 Buku Teks
Brown, F.E., author
Marketing research : a structure for decision making
Addison-Wesley, 1980
 Buku Teks
Cox, Eli P., author
Marketing research : information for decision making
Harper & Row, 1979
 Buku Teks
Kotler, Philip, author
Marketing decision making : a model building approach
Holt, Rinehart and Winston , 1971
 Buku Teks
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