Muhammad Naufal Yugapradana, author
Pengaruh atribut produk terhadap pembelian pakaian jadi online secara impulsif di Indonesia peran dari utilitarian browsing dan hedonic browsing = The effect of product attributes on apparel e impulse buying in Indonesia the role of utilitarian and hedonic browsing
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Sembiring, Sarah Deasyca, author
Evaluasi online impulse buying pada produk pariwisata ditinjau dari peran website personality, utilitarian, dan hedonic web browsing: studi kasus situs www.Traveloka.com = Evaluation of online impulse buying on tourism products role of web personality, utilitarian and hedonic web browsing: case study on www.Traveloka.com
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Andhari Shanty Kusmaharani, author
Social influence and online impulse buying of Indonesian indie cosmetic products: the role of browsing and peer communication = Pengaruh sosial dan pembelian impuls online produk kosmetik indie Indonesia: peran browsing dan komunikasi sebaya
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Yumna Maisara, author
Pengaruh Karakteristik Konsumen dan Presentasi Produk Secara Online Pada Pembelian Impulsif Produk Pakaian Oleh Generasi Z di Tiktok Shop = The Effect of Consumer Characteristics and Online Product Presentation on Online Apparel Impulse Buying by Generation Z at Tiktok Shop
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Haryo Prabowo, author
Analisis Pengaruh Value dan Aktivitas Browsing terhadap Impulse Buying Behavior dengan Moderasi Source of Online Review Studi Kasus: Produk Makanan dan Minuman di Instagram = Analysis on The Influence of Value and Browsing Activity on Impulse Buying Behavior with Source of Online Review as Moderation Case Study: Food and Beverage Products on Instagram
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)
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