Cintantya Sotya Ratri, author
Etnosentrisme konsumen : studi pada konsumen merk lokal Indonesia di Bandung = Indonesian young consumer ethnocentrism of fashion local brand : study of Indonesian local brand consumer in Bandung
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Skripsi Membership
Annisa Ana Yunira, author
Consumer Online Purchase Behavior of Local Fashion Clothing Brands: The Indonesian Context = Perilaku Pembelian Online Konsumen Merek Pakaian Fashion Lokal: Konteks Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Dantia Anisa, author
Pengaruh etnosentrisme konsumen pada sikap eksplisit dan implisit konsumen terhadap merek dalam dan luar negeri = The effect of consumer ethnocentrism to consumer's explicit and implicit attitude toward local and global brand
Fakultas Psikologi Universitas Indonesia, 2016
 UI - Skripsi Membership
Ragil Caitra Larasati, author
Memahami perilaku konsumen di kedai kopi lokal Indonesia: peran dari self-congruity dan functional congruity. = Understanding consumer behavior in local Indonesian coffee shop the role of self congruity and functional congruity
Fakultas Ekonomi dan Bisnis Unversitas Indonesia, 2016
 UI - Skripsi Membership
Kesly Viera Anindhita Hapsari, author
Pengaruh Consumer Participation terhadap Consumer Brand Engagement dan Brand Loyalty: Studi pada Merek Kecantikan Lokal Indonesia = The Effect of Consumer Participation on Consumer Brand Engagement and Brand Loyalty: The Study on Indonesian Local Beauty Brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
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