Religia Nur Aisyah, author
Analisis pengaruh brand placement acceptance terhadap sikap dan perilaku persepsi pengguna samsung dan non samsung = Analysis of effect of brand placement acceptance on attitudes and behavior samsung smartphone user and non user perception
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
Religia Nur Aisyah, author
Analisis pengaruh brand placement acceptance terhadap sikap dan perilaku: persepsi pengguna smartphone Samsung dan Non-Samsung = Analysis of effect of brand placement acceptance on attitudes and behavior: Samsung smartphone user and non-user perception
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi Membership
Yuliana Purwaningrum, author
Pengaruh electronic word of mouth (ewom) terhadap citra merek (brand image) dan niat pembelian (purchase intention) smartphone samsung = Effect of electronic word of mouth (ewom) on (brand image) and (purchase intention) smartphone samsung
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
Mu`tiaul Fathoni, author
Pengaruh consumer brand identification terhadap brand loyalty dan brand advocacy pada produk smartphone Samsung = The impact of consumer brand identification toward brand loyalty and brand advocacy case of smartphone Samsung
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Fidyah Hanan Maulani, author
Analisis pengaruh perceived social media marketing activities terhadap brand loyalty efek mediasi brand dan value consciousness. Studi kasus: smartphone Samsung = The influence of perceived social media marketing activities on brand loyalty the mediation effect of brand and value consciousness.Case study: Samsung smartphone
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
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