Panjaitan, Peter Christian, author
Pengaruh event marketing terhadap keputusan pembelian impuls produk fashion studi pada brightspot market = The effect of event marketing toward fashion product impulse buying decision study on brightspot market / Peter Christian Panjaitan,
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Skripsi Membership
Mustakim Wahyudi, author
Pengaruh efektivitas event marketing terhadap buying intention produk speedy instan (studi kasus : speedy national basket league) = Effect of event marketing effectiveness against buying intention speedy instan products (case study : speedy national basket league) / Mustakim Wahyudi
2015
 UI - Tesis Membership
Najwa El Omari, author
The event communication vector of effeciency of Moroccan large companies
Universitas Pelita Harapan. Fakultas Ekonomi, {s.a.}
 Artikel Jurnal
Allen, Judy, author
Marketing your event planning business: a creative approach to gaining the competitive edge / Judy Allen
John Wiley, 2004
 Buku Teks
Andi Aji Saronto, author
Pengaruh event marketing Cornetto Summer Festival terhadap minat beli Cornetto = How the event marketing Cornetto Summer Festival 2012 effect to buying intention Cornetto
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi Membership
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