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Fadiah Prihandini, author

Analisis pengaruh media sosial terhadap ekuitas konsumen produk Sepatu Adorable = The analysis of social media influence toward customer equity in Adorable Shoes

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Skripsi (Membership)

Ajie Prio Prasetyo, author

Pengaruh brand equity terhadap brand preference (analisa regresi pengaruh brand equity media berita CNN Indonesia terhadap brand preference) = The impact of brand equity against brand preference regression (analysis of effect of brand equity media news CNN Indonesia against brand preference)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Tesis (Membership)

Bayu Wibiyanto, author

Analisis terhadap ekuitas merk Sony Ericsson

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2007

UI - Skripsi (Membership)

Indri Seskjuai Kustjiptafelia, author

Analisis perhitungn CBBE (Customer Based Brand Equity) Coffee House pada segmen konsumen SES AB di Jakarta : studi kasus Starbucks dan 5 Kompetitornya

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2007

UI - Tesis (Membership)

Nuzul Inas Nabila, author

Analisis ekuitas merek internal perusahaan di kategori high involvement studi pada Nike Indonesia = Analysis of company internal brand equity in category high involvement study on Nike Indonesia / Nuzul Inas Nabila

2015

UI - Tesis (Membership)

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