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Gina Karlina, author

Analisa pengaruh perceived scarcity terhadap willingness to buy melalui variabel mediasi perceived value (studi kasus pada nokia lumia batman series) = Analysis of perceived scarcity effect on willingness to buy through mediating variables perceived value (a study on nokia lumia batman series)/ Gina Karlina

2012

UI - Tesis (Membership)

Fandis Ekyawan, author

Merancang marketing strategy dengan pendekatan scenario planning sStudi kasus PT. Indopelita Aircraft Services)

2002

UI - Tesis (Membership)

Inez Gabrina, author

Variabel Anteseden pada Attitude Toward Femvertising dan Konsekuensinya terhadap Attitude Toward Brand, Purchase Intention serta e-WOM Intention = Attitude Toward Femvertising: Antecedents & Consequences

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Tesis (Membership)

Alan Dermawan, author

Pengaruh Vlog Terhadap Brand Personality dan Brand Trust Politisi (Studi Eksperimen Perbandingan Brand Personality dan Brand Trust Basuki Tjahaja Purnama dengan Menonton Vlog Sebagai Perlakuan) = The Effect of Vlogging to Brand Personality and Brand Trust Politicians (An Experimental Study of Brand Personality and Brand Trust of Basuki Tjahaja Purnama by Watching Vlog as Treatment)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020

UI - Tesis (Membership)

Aditama Wahyudi Mirza, author

Analisa strategi pertumbuhan PT Nipress Tbk = Growth strategy analysis of PT Nipress Tbk

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Tesis (Membership)

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