Isti Aprillani, author
"Break the bottle" pengaruh stimulasi sensori terhadap branding behavior = "Break the bottle" sensory stimulation effect towards branding behavior
2015
 UI - Tesis (Membership)
Ariesa Putri Andini, author
Pengaruh Strategi Co-branding Merek Fesyen Lokal dengan Social Media Influencers dalam Keputusan Pembelian Konsumen = The Influence of Local Fashion Brand Co-Branding Strategy with Social Media Influencers in Consumer Purchasing Decisions
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis (Membership)
Adeline, author
Pengaruh Perceived Safety & Brand Trust, Fair Price, Perceived Risk, Government Trust, dan Solidarity with Restaurant Sector terhadap Intention to Visit Restoran All You Can Eat (Studi pada Perilaku Konsumen selama Pandemi COVID-19 di DKI Jakarta) = The Effect of Perceived Safety & Brand Trust, Fair Price, Perceived Risk, Government Trust, and Solidarity with Restaurant Sector toward Intention to Visit All You Can Eat Restaurant (Study on Consumer's Behavior during COVID-19 Pandemic in DKI Jakarta)
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Katarina Bondan Amikatsih Kusuma, author
Analisis Peran Consumer Engagement dalam Proses Pengembangan Cerita Sebagai Pendukung Pembangunan Film Branding (Studi pada Brand Filosofi Kopi) = Analysis of The Role of Consumer Engagement in the Story Development Process as a Support for Film Branding Development (Study on Filosofi Kopi Film Brand)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja
Nadira Salsabila Zulhambri, author
Pengaruh Self-Construal Terhadap Intensi Pembelian dan Brand Attitude Terhadap Cause-Related Marketing: Peran Mediasi dari Empati = The Effect of Self-Construal on Consumer's Purchase Intention and Brand Attitude Towards Cause-Related Marketing: The Mediating Role of Empathy
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja
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