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Kintan Ayunda Wisnu Putri, author

Analisa penggunaan Guerilla Marketing di industri musik (studi kasus peluncuran album Reflektor oleh grup band Arcade Fire) = Analysis on the Guerilla marketing usage in the music industry case study the Launch of Reflektor album by Arcade Fire band

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014

UI - Makalah dan Kertas Kerja

Anggara Pranaspati, author

Analisis pengaruh creativity, clarity, humour dan surprise dalam guerrilla marketing terhadap intensi word of mouth dengan credibility sebagai mediasi: studi kasus pada PT Grab Taxi Indonesia = The role of creativity clarity humour and credibility in guerilla marketing towards word of mouth intention with credibility as mediating variable: study case on PT Grab Taxi Indonesia

2017

UI - Skripsi (Membership)

Yosef Budi Susanto, author

Pengaruh orientasi pasar dan kapabilitas pemasaran dinamik terhadap kinerja pemasaran UKM dalam struktur make-to- order : studi empirik pada industri sepatu Cibaduyut = The impact of market orientation and dynamic marketing capability on marketing performance of make-to-order SMES: empiric study of Cibaduyut shoe industry

2017

UI - Disertasi (Membership)

Raka Dammi Islamianto, author

Analisis perilaku konsumen terhadap element Marketing Mix dalam fenomena mobil "Sejuta Umat" di Indonesia : Studi kasus mobil merek Toyota Avanza = Analysis of consumer behavior against element of Marketing Mix in the phenomenon of the car "a Million People" in Indonesia : A study about brand Toyota Avanza

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014

UI - Makalah dan Kertas Kerja

Sevin, Charles H.

Marketing productivity analysis / Charles H. Sevin

McGraw-Hill, 1965

Buku Teks

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