Aditya Eka Putra Darmawan, author
Analisis pengaruh penggunaan atribut Moto GP terhadap keputusan pembelian konsumen produk sepeda motor di Indonesia (studi terhadap merek Yamaha di Indonesia) = Analyzing the effect in using MotoGP's attributes towards indonesian consumer buying decision in motorcycle product (a study towards Yamaha brand in Indonesia)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Makalah dan Kertas Kerja
Woro Darmastuti, author
Keunggulan merek versus country of origin terkait perilaku konsumen generasi y studi kasus produk uniqlo di indonesia = Brand exellence versus country of origin related to consumer s behavior y generation case study uniqlo products in indonesia
[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, ], 2014
 UI - Makalah dan Kertas Kerja
Allicia Deana Santosa, author
Pengaruh narrative enjoyment dan persuasion awareness pada webseries terhadap perilaku konsumen = The effect of narrative enjoyment and persuasion awareness in webseries on consumer attitudes
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis (Membership)
Yuga Hastungkara, author
Pengaruh Aspek Hardware, Software, Desain, Perceived Value, dan Motivasi Konsumen Dalam Keinginan Melakukan Pembelian Smartwatch = The Influence of Hardware, Software, Design, Perceived Value, and Consumer Motivation on Intention to Purchase Smartwatch
2019
 UI - Tesis (Membership)
Annisa Ana Yunira, author
Consumer Online Purchase Behavior of Local Fashion Clothing Brands: The Indonesian Context = Perilaku Pembelian Online Konsumen Merek Pakaian Fashion Lokal: Konteks Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
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