Niat melakukan word of mouth positif oleh guru sebagai opinion leader siswa SMU kelas XII berdasarkan experiential marketing dari sebuah perguruan tinggi X (PT.X) di Bandung
 Artikel Jurnal
Sastia Yunanta Putri, author
Pengaruh experiential marketing terhadap customer word of mouth: studi pada Ikea Alam Sutera = The effect of experiential marketing on customer word of mouth: case of Ikea Alam Sutera
2017
 UI - Skripsi (Membership)
The Willingness to generate positive word of mouth marketing: The case of students in private universities in Jordan
 Artikel Jurnal
Farah Aulia Putri, author
Analisis pengaruh social media interaction terhadap emotional attachment brand relationship quality dan word of mouth studi kasus festival musik di Jakarta dan Depok = The effect of social media interaction on emotional attachment brand relationship quality and word of mouth case study music festivals in Jakarta and Depok
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Sisca Aulia, author
Pengaruh kualitas layanan terhadap kepuasan dan word of mouth di perguruan tinggi swasta = Effect of service quality satisfaction and word of mouth in public university
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
 UI - Tesis (Membership)
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