The role of satisfaction as mediating factor between perceived service quality and loyalty
 Artikel Jurnal
Adhiwira Indrabrata, author
Effect of perceived personalization and self- expressive brand towards perceived quality and brand loyalty of local footwear brands on instagram = Analisis pengaruh perceived personalization dan self expressive brand terhadap perceived quality dan brand loyalty pada merek sepatu lokal di instagram.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Sinaga, Paramita, author
Analisis pengaruh monetary dan non-monetary sales promotion terhadap brand awareness, perceived quality, dan brand loyalty perusahaan ritel : studi kasus PT. Carrefour Indonesia = The analysis of influence of monetary and non-monetary sales promotion toward brand awareness, perceived quality, and brand loyalty in retail : case study PT. Carrefour Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Customer intention toward theme park : the mediating role of customer attitude on the impact of service quality quality and experiential marketing
 Artikel Jurnal
Karto Adiwijaya, author
Pengaruh marketing ambidexterityterhadap kinerja perusahaan di industri fmcg: peran market knowledge development, cross-functional marketing capabilities dan perceived task environment = The impact of marketing ambidexterity towardsfirm performance in fmcg industry: the role of market knowledge development, cross-functional marketing capabilities and perceived task environment
2019
 UI - Disertasi (Membership)
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