The marketing job; responsibilities of the top man and his staff. Contributors: I.J. Berni [and others] Edited by Elizabeth Marting
American Management Association, 1961
Buku Teks
McKenna, Regis
The Regis touch: million-Dollar advice from america's top marketing consultant / Regis McKenna
Addison-Wesley, 1985
Buku Teks
Marketing in adversity / edited, Michael J. Baker
Macmillan, 1976
Buku Teks
The marketing of industrial products / edited by Norman Hart
McGraw-Hill c, 1984
Buku Teks
Kurtz, David L., author
Marketing
The Dryden Press , 1981
Buku Teks
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