Brand equity Fakultas Ekonomi Universitas "X" : studi kasus wilayah Jakarta
 Artikel Jurnal
Syarief Hidayatullah Az Zaky, author
Analisa brand equity es krim merek Campina
Program Pascasarjana Universitas Indonesia, 2007
 UI - Tesis (Membership)
Alila Pramiyanti, author
Efek iklan terhadap ekuitas merek: analisa struktural equation modeling mengenai efek iklan Kitkat verci Ecy terhadap ekuitas merek Kitkat = The effects of advertising for brand equity: structural equation modelling analysis the effects of Kitkat Ecy version advertising for Kitkat brand equity
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2005
 UI - Tesis (Membership)
Mulyono, author
Analisis strategi brand extension merek Aspira untuk suku cadang Aki sepeda motor dan mobil
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2006
 UI - Tesis (Membership)
C. Nurlany Mulia Pranata, author
Pengaruh brand experience terhadap brand personality Starbucks coffee Indonesia: studi kasus pada brand Starbucks di kalangan mahasiswa sarjana Departemen Ilmu Komunikasi UI = The influence of brand experience towards brand personality of Starbucks coffee Indonesia: study case towards Starbucks brand on undergraduate students of Communication Science UI
2018
 UI - Skripsi (Membership)
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