Fazrry, author
Analisis pengaruh dimensi daya tarik fisik sumber kredibilitas dan kongruensi merek selebriti pendukung terhadap sikap dan niat beli konsumen studi kasus Yamaha Indonesia Motor manufacturing = Analysis of dimensions effect of physical attractiveness credibility source and brand congruency on consumers attitude and purchase intention case study yamaha Indonesia Motor Manufacturing
2015
 UI - Skripsi Membership
Kevin Komala, author
Pengaruh penggunaan celebrity endorser dalam iklan dan pensponsoran siaran langsung MotoGP terhadap purchase intention dengan variabel mediasi brand image. Studi kasus: Yamaha Indonesia Motor Manufacturing (YIMM) = The effect of using celebrity endorser in advertisement and MotoGP live broadcast sponsorship to purchase intention with brand image as mediating variable. Case study Yamaha Indonesia Motor Manufacturing (YIMM)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi Membership
Ardiyasa Narendra, author
Pengaruh faktor kredibilitas celebrity endorsement daya tarik, kepercayaan, dan keahlian terhadap kredibilitas merek dan minta pembelian studi pada merek mitsubishi = The impact of source credibility of celebrity endorsement attractiveness trustworthiness and expertise towards purchase intention and brand credibility as mediator variable case study on mitsubishi
2017
 UI - Tesis Membership
Salsabila Firyal Fitri, author
Pengaruh Endorser dan Kredibilitas Merek terhadap Minat Beli yang Dimediasi oleh Sikap terhadap Merek dan Kredibilitas Merek: Studi Merek Fashion Lokal Indonesia = The Impact of Endorser and Brand Credibility on Purchase Intention Mediated by Attitude towards Brand and Brand Credibility: A Study on Indonesia Local Fashion Brands
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Christie Kirana, author
Pengaruh kredibilitas pendukung “Abel Cantika” terhadap sikap merek, kredibilitas merek, dan minat beli pengikut milenial akun Instagram Make Over = The effect of endorser “Abel Cantika” credibility on brand attitude, brand credibility, and purchase intention of millennial followers on make over Instagram
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
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